Elevating Paradym Event’s Digital Presence
Challenge
- Overhaul outdated website that was prone to crashes, had poor SEO performance.
- Attract a high-end clientele seeking custom destination events, without being mistaken for a wedding planner.
- Redesign the brand’s visual identity to reflect its unique, creative, and high-end event production services.
- Ensure the website is responsive, easy to update, and optimized for both performance and accessibility.
Strategy
- Redesign the logo and visual identity to feel modern, professional, and aligned with the target audience’s expectations.
- Design and develop a custom, responsive website that clearly communicates Paradym Event’s unique offerings.
- Focus on SEO, fast load times, and a CMS that enables easy content management and updates.
- Implement custom interactions to make the site more engaging while aligning with the brand’s creative nature.
Refining The Logo + Visual Identity
For Paradym Events, the brand redesign was a crucial starting point. They wanted to modernize their logo while staying true to their previous swirl design. Our goal was to create a refreshed logo that felt cleaner, more versatile, and professional - one that could easily scale for various uses, from social media icons to event signage.
The new visual identity reflected the high-end, custom nature of their events while avoiding the stereotypical wedding planner feel. The result was a logo that felt modern, polished, and aligned with Paradym Event’s creative and unique approach to event production.
- Logo
- Visual identity
- User persona
- Landing page design
Bringing It All To Life
The website design was all about clarity and user experience. I focused on creating a custom, responsive site that communicated Paradym Events’ services clearly and effectively. The design highlighted their expertise in crafting destination events, while ensuring the site didn’t resemble a wedding planning platform.
I built the website in Webflow, utilizing a custom CMS for easy content management, and implemented SEO best practices, image tags, and fast load times for optimal performance. Custom interactions and smooth animations added an engaging touch, making the site feel as dynamic as the events that Paradym Events creates.
- User journey papping
- Competitive research
- Design system
- Website design
- UX/UI
- Custom CSS
- Animated interactions
- Custom Webflow build
Results
Paradym Events has a refreshed, professional website that will effectively attracted their ideal clientele - businesses seeking custom destination events. With an updated logo and visual identity, and a responsive, SEO-optimized site, they will see improved performance, faster load times, and a stronger online presence that allows for easy management and updates.
Reflections
This project was an exciting opportunity to build a digital presence that truly represented the unique, custom nature of the client's services. This is an amazing company run by two fabulous humans just needed a little help being found online.
