Engaging Consumers + Retailers Through Package Design
Challenge
- Shift focus from bulk sales to retail-ready packaging for Bay State Extracts’ hemp-derived blends.
- Establish a new tone for the brand through premium and eco-friendly package design.
- Organize product information clearly, highlighting the unique formulas for ease of understanding.
Strategy
- Design print ready retail packaging for oil drops, vape cartridges, and concentrates under the Trifecta Brand.
- Use eco-friendly materials like bamboo and matte printing, with embossment and foil stamping for texture.
- Create photo-real mockups for use on the new website.
The New Face Of Trifecta
For Bay State Extracts, the challenge was to elevate their Trifecta brand through packaging that not only looked premium but also reflected their commitment to eco-consciousness. I designed packaging for oil drops, vape cartridges, and concentrates.
Using bamboo instead of traditional paper was a key material decision, reinforcing their sustainability efforts. The design focused on creating a moody, textured look using matte finishes, embossing, and foil stamping to make the packaging feel luxurious and tactile.
- Package design
- Die line output
- Material + treatment selection
- Mockups
Results
Bay State Extracts successfully launched their new consumer facing website with premium, eco-conscious packaging that helped elevate their brand presence. The new designs not only captured the essence of their high-quality products but also effectively communicated the product’s unique features to consumers, creating an immediate impact in retail and at trade shows.
Reflections
This project provided a unique opportunity to delve deeper into the cannabis industry, where strict rules and regulations play a significant role in shaping design decisions. Navigating those constraints while ensuring the packaging communicated the right messaging was both challenging and rewarding.
