Modernizing Child Care For Families On The Go
Challenge
- Design an Uber style app to organize childcare.
- Appeal to new parents in the Montessori demographic.
- The app must be easy to use and trustworthy for parents.
- The app must fit into the gig economy for potential sitters.
Strategy
- A simple and beautiful application that keeps onboarding simple, highlights background checks, and is based around a map.
- Branding and visual identity that is warm, inviting, and trustworthy.
- A landing page to increase SEO and collect user data prior to launch.
Helping Connect Parents And Sitters Safely
The app’s product design was built around a map to allow parents to easily find nannies and track child locations. With a focus on simplicity, we incorporated background checks to make everyone feel safe while using the service.
- User journey mapping
- Product design
- Design system
- UI/UX
- Prototyping
A Brand That Feels Like Your Child’s Favorite Teddy Bear
The logo and branding were inspired by the app owner's child’s favorite stuffed bear, creating a cute and comforting identity that resonated with parents. Soft, nursery-like colors and animations were included to make the experience feel warm and inviting.
- Competitive research
- Art direction
- Visual identity
- Lottie animations
Launching The App
I designed a compelling landing page and app store assets to help drive user downloads. The landing page also served as a hub for information and a place to collect client details ahead of the app’s official launch.
- Landing page design
- App store assets
Results
While the app is still in development, user testing revealed that the app was both easy to use and trusted by parents, with its seamless user experience and emphasis on safety through background checks.
Reflections
It takes a lot of fine tuning to put a good app together. I really appreciate the founder’s help in their feedback on experience and expectations.