Launching A New Type Of Shoe
Challenge
- Design a brand that matches the uniqueness of the shoe.
- Design a website that matches sales goals.
Strategy
- Identify the target audience.
- Create a brand persona to build all brand elements upon.
- Design a website that can scale over time.
- Curate marketing visuals that will attract interest.
Designing A Brand To Match The Owner's Vision
I designed a visual identity that was playful yet sophisticated, targeting a young, energetic audience. The logo was created to represent the toe post which is the unique factor of the shoe. The photography has heavy shadows, but subtle background textures and colors that gently compliment the loudness of the shoe itself.
- Brand persona
- Visual identity
- Logo
- Photo direction
- Art direction
Introducing Itzy To The World
The brand launch involved creating an engaging website and curating initial social media campaigns that aligned with Itzy Moonsoles’ identity. The website was designed to be intuitive and easy to navigate while showcasing the products in an appealing, user-friendly format.
The social media campaigns focused on building buzz around the brand, engaging potential customers through vibrant, shareable content. These efforts led to a successful brand introduction and initial customer base.
- UI/UX
- Design system
- Website design
- Social media campaigns
Results
The new visual identity and logo gave Itzy Moon Soles a strong, recognizable brand presence. The website and social media campaigns helped establish the brand’s presence in the market, driving initial sales and engagement.
Reflections
This project was a great opportunity to shape a brand from the ground up. The challenge was finding the right balance between fun and professionalism, but the end result helped set the tone for future growth. I would focus even more on deepening user engagement in the early stages of the launch next time.